Advanced
Error loading page.
Try refreshing the page. If that doesn't work, there may be a network issue, and you can use our self test page to see what's preventing the page from loading.
Learn more about possible network issues or contact support for more help.
Title details for Artificial Intelligence for Marketing by Jim Sterne - Wait list

Artificial Intelligence for Marketing

Practical Applications

by Jim Sterne
Gary Allan Poe
Audiobook
0 of 1 copy available
Wait time: About 2 weeks
Place a hold Listen to a sample Listen to a sample
0 of 1 copy available
Wait time: About 2 weeks
This book walks you through the "need-to-know" aspects of Artificial Intelligence, including natural language processing, speech recognition, and the power of Machine Learning to show you how to make the most of this technology in a practical, tactical way.
Simple illustrations clarify complex concepts, and case studies show how real-world companies are taking the next leap forward. Straightforward, pragmatic, and with no math required, this book will help you:
● Speak intelligently about Artificial Intelligence and its advantages in marketing
● Understand how marketers without a Data Science degree can make use of machine learning technology
● Collaborate with data scientists as a subject matter expert to help develop focused-use applications
● Help your company gain a competitive advantage by leveraging leading-edge technology in marketing
Artificial Intelligence and Machine Learning provide a data-driven basis for more robust and intensely-targeted marketing strategies—and companies that effectively utilize these latest tools will reap the benefit in the marketplace. Artificial Intelligence for Marketing provides a nontechnical crash course to help you stay ahead of the curve.

Formats

  • OverDrive Listen audiobook

subjects

Languages

  • English

Loading